One of the principal reasons behind our own success in achieving page one on Google is the extensive content we create for our own website.
We recently won three major engagements in the USA in the face of aggressive local competition. This was in no small part due to the fact that the local firms were all found to use offshore writers. We, in contrast, have been steadily building our own in-country teams since 2003, including NCTJ qualified journalists and editors, with the majority educated to degree, masters and even Phd level.
For any SEO strategy to work with Google in today’s search climate, content must be of the highest quality and there must be plenty of it, delivered in significant volumes, ideally on a daily basis. Most clients today require 60% to 70% of content created for publishing on their own website, generally 20,000 to 40,000 words of unique content a month, and 30% to 40% of content being produced for guest blog/article/forum publishing on high ranking relevant sites, ranging from 5,000 to 10,000 words of unique content a month. In most cases, the content created for client sites ranges from 400 word through to 500 word units and for third party publishing from 150 to 500 word units.
Our content creation service ranges from 8 units a month through to 500 units a month, each unit ranging from 150 words up to 2000 words in length. Our capacity is such that we can turn around 500 units in a matter of weeks due to the sheer number of seasoned writers we have in the UK and USA. Our American clients routinely order 3000 to 3,500 units a month, again ranging from 150 to 300 words per unit.
The work involved in publishing these articles on suitable placement websites is largely down to the client. We do, however, provide guest logging, article and forum submission solutions, together with a range of other SEO services.
Why Choose SEO Perspective?
Our mission is to help companies achieve maximum growth through implementing effective online marketing strategies to drive growth and profitability.
Turning a business into a highly profitable company requires vision and dedication, fortunately at SEO Perspective we have over 20 years experience at turning average businesses into exceptional businesses that deliver maximum return on investment.
The team are made up of highly experienced professionals that have spent many years in their respective field of expertise. We are committed to delivering results for our clients, otherwise we don’t get paid it is as simple as that. Effectively the service we provide is the kind of service we would like to receive and one that you would expect from an established SEO company.
Our internet marketing service commences with keyword research and onsite analysis of the client’s site. This information is absolutely vital when defining a marketing strategy and cost effective action plan. The purpose of keyword research is to ensure any PPC (Pay Per Click) marketing delivers a source of quality leads and SEO delivers a client website to page one of Google for highly searched keywords appropriate to the client’s genre. SEO, when correctly implemented which invariably includes significant levels of content creation by our UK and US native English writers, journalists and senior editors should significantly increase the number of leads generated.
At SEO Perspective we setup each project with meticulous detail so we may continually evaluate performance. For example each keyword group has a specifically tailored organic marketing strategy that involves the design of a specific landing page and the creation of tens of 1000’s of words of high quality unique content created specifically for each client. The objective of creating a high levels of quality content together with specific landing pages for each keyword group is to improve quality score which helps improve rankings and in terms of PPC helps reduces bounce rate which ultimately reduce cost per click and most importantly increase conversions. SEO Perspective consistently turns round inefficient, costly online marketing strategies into viable winning formulas that generate extra business.
Our managing director Andrew Mason, after graduating in 1994 with a major in Software Engineering, studied management accounting with ACCA whilst working full time for British Telecom and Oracle Corporation where he was responsible for delivering global finance solutions for multi national organisations. In that time Andrew also mastered the art of launching websites that very quickly climbed to the top of the major search engine generating extraordinarily high numbers of clients across several industries. It was no surprise when in 2008 gave up his highly lucrative contracting work to start his own business. His entrepreneurial nature and can do attitude soon resulted in him having large numbers of high profile clients all wanting the same, however not all were able to afford the extensive costs. So being the resourceful character he is Andrew put together an alterative funding model enabling many clients the ability to procure a high end service without having to pay the full fee.
Since staring his online marketing business Andrew has helped launch many client websites to the top of the search engines as well as generate short term gains through cost effective marketing. He has now launched websites across multiple industries and today his business is growing in the UK and expanding into Spanish markets as well as the emerging economies. The highly motivated team continues to grow and is extremely committed to delivering exceptional results for clients throughout the world.