A blog is the equivalent of your very own magazine wherein you get to write about what is happening. This can be invaluable in keeping customers up to date with developments in your business and your industry as a whole.
Blogging as you may have heard it called is a great way of creating more content for your website. Managed correctly, this will not only improve user engagement, time on site, conversion rates and return visit rates but it may ultimately result in the major search engines allocating a higher ranking to your website for relevant search terms.
As you will see elsewhere on our site, the requirements for effective blog writing are reasonably complex. One of the greatest challenges can be identifying suitable material on an on-going basis. This, together with the need for correct formatting, appropriate keyword control and density and an engaging writing style mean that many clients choose to outsource the production of their blogs to our team.
The SEO Perspective blog writing team have many years of experience in accurately and consistently producing blogs that work, adhering to the guidelines and accommodating the style and tone of voice required by each individual client. With unparalleled experience in most major industry sectors, our team are now acknowledged leaders in this field.
Blog management can take a while to achieve results, however once implemented to a high standard, it will offer a regularly updated source of information for current and prospective clients.